{"product_id":"ceremonial-matcha","title":"Ceremonial matcha","description":"\u003cp data-end=\"95\" data-start=\"0\"\u003eMeet \u003cstrong data-end=\"39\" data-start=\"5\"\u003e(Un)Ordinary Ceremonial Matcha\u003c\/strong\u003e — where tradition meets a beautifully unexpected twist.\u003c\/p\u003e\n\u003cp data-end=\"400\" data-start=\"97\"\u003eCrafted from the youngest, shade-grown tea leaves in \u003cstrong data-end=\"178\" data-start=\"150\"\u003eJapan’s Aichi Prefecture\u003c\/strong\u003e, this ceremonial-grade matcha is stone-ground into a vibrant emerald powder that delivers a smooth, velvety experience with every sip. But what makes it (un)ordinary? It’s not just about purity — it’s about perspective.\u003c\/p\u003e\n\u003cp data-end=\"705\" data-start=\"402\"\u003eThis matcha honors centuries-old Japanese tea rituals while embracing modern moments: your quiet mornings, creative afternoons, and mindful resets. The flavor is clean and naturally sweet, with delicate umami notes and no bitterness — perfect for whisking traditionally or elevating your everyday latte.\u003c\/p\u003e\n\u003cp data-end=\"730\" data-start=\"707\"\u003e\u003cstrong data-end=\"730\" data-start=\"707\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"764\" data-start=\"736\"\u003eCeremonial grade quality\u003c\/strong\u003e – made from first harvest leaves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"840\" data-start=\"807\"\u003eSourced from Aichi Prefecture\u003c\/strong\u003e – a region known for its rich tea-growing heritage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"927\" data-start=\"899\"\u003eSmooth \u0026amp; balanced flavor\u003c\/strong\u003e – no harshness, just pure harmony\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"992\" data-start=\"968\"\u003eCalm, focused energy\u003c\/strong\u003e – thanks to natural L-theanine + caffeine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"1063\" data-start=\"1042\"\u003eMindfully sourced\u003c\/strong\u003e – grown with care, crafted with intention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re deepening your tea ritual or just beginning your matcha journey, this is your invitation to pause, sip, and experience something a little… \u003cem data-end=\"1277\" data-start=\"1263\"\u003e(un)ordinary\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"48\"\u003e\u003cstrong data-start=\"0\" data-end=\"22\"\u003eCountry of origin:\u003c\/strong\u003e Japan, Aichi Prefecture\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"97\"\u003e\u003cstrong data-start=\"50\" data-end=\"66\"\u003eIngredients:\u003c\/strong\u003e 100% finely milled green tea\u003c\/p\u003e\n\u003cp data-start=\"99\" data-end=\"255\"\u003e\u003cstrong data-start=\"99\" data-end=\"115\"\u003ePreparation:\u003c\/strong\u003e Measure 2-3 g of matcha. Whisk with 60 ml of hot water (70-80°C) until frothy. Top up with (Un)Ordinary Barista Oat drink or additional water.\u003c\/p\u003e\n\u003cp data-start=\"257\" data-end=\"348\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"257\" data-end=\"269\"\u003eStorage:\u003c\/strong\u003e Keep tightly sealed to maintain maximum freshness. Store in a cool, dry place.\u003c\/p\u003e","brand":"(un)ordinary oats","offers":[{"title":"Default Title","offer_id":57219271229822,"sku":"Matcha","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3165\/6382\/files\/10.png?v=1775596301","url":"https:\/\/unordinaryoats.com\/products\/ceremonial-matcha","provider":"(un)ordinary oats","version":"1.0","type":"link"}